Mitsubishi Motors showroom floor office (Shiba 5-chome, Minato-ku, Tokyo 33-8), the new-generation electric vehicle exhibition vehicle [i-MiEV (Meave I)] and its variants cars dominated the event, “worldwide I spread Meave Festival “, and on January 31 (Monday) February 6 (Sun) to be held. During the event held was decorated with a variety of Rappingudezain] [i-MiEV, [...]

The official ‘Best European Festival’ and the original and greatest snowboard and music festival in the World; ‘Snowbombing’ has partnered with design driven Volvo Cars for the second year running, this year announcing a pan-European headline sponsorship deal. The now title sponsored ‘Volvo Snowbombing’ event is a unique, fun, week-long festival of international bands, world [...]

“Electric cars featuring fuel cell drives have the potential to revolutionize our mobility again. The fuel cell drive in the B-Class F-CELL is efficient, clean and highly suitable for everyday use. It enables local zero-emission motoring with a range of around 400 kilometres, and this is with a refuelling time of just three minutes. In [...]

“We have been making rapid advances in efficiency such as have never been seen before in the history of the automobile. And as the inventors of the automobile, we assume particular responsibility for its future,” said Professor Herbert Kohler, Chief Environmental Officer of Daimler AG. “We analyze the environmental compatibility of our models throughout their [...]

The Ford Focus, a vehicle that was Britain’s best-selling new car for 10 successive years, will soon be available to buy as a fully electric version. The Focus BEV has already been tested on British roads and whilst it is not currently listed as eligible for the government’s £5,000 electric car grant, there is little [...]

Head of Audi Motorsport Dr. Wolfgang Ullrich has managed to sign all nine drivers who mounted the podium after last year’s historical one-two-three Audi finish in the 24 Hours of Le Mans for Le Mans in 2011. The drivers who compete for the Intercontinental Le Mans Cup (ILMC) for Audi are also confirmed. “Over the [...]

Woodcliff Lake, NJ – Starting on January 20, BMW customers will have unique access to the creation of their custom-made BMW X3 vehicles via an online video portal that will show them footage of their customized X3 being produced at the company’s plant in Spartanburg, SC. “Customization is essential to the new BMW X3. With [...]

Woodcliff Lake, NJ – BMW of North America announced a four-part documentary series entitled “WHEREVER YOU WANT TO GO: Four Films about the Future of Mobility”, which is intended to create a broader conversation about the future of mobility and to challenge existing consumer mindsets. A trailer for the series can be seen now at.The [...]

Woodcliff Lake, NJ – Only 20 days after its world debut at the North American International Auto Show in Detroit, the new BMW 1 Series M Coupe will appear at the Daytona International Speedway as official pace car alongside the legendary BMW M3 for the 49th Rolex 24 at Daytona, January 28th-30th. The 1 Series [...]

Woodcliff Lake, NJ – BMW announced that it will launch an interactive contest tied to one of its advertisements to run during the Super Bowl on February 6, 2011. The contest, dubbed “The X3 Matchup,” will give viewers the opportunity to guess the configuration of the BMW X3 featured in the advertisement for a chance [...]