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Acura Makes Impressive Gains in 2010 J.D. Power and Associates Initial Quality Study (IQS)


U.S.A. - J.D. Power and Associates today announced its results for the 2010 Initial Quality Study (IQS). For 2010, Acura moved up 12 positions within nameplate performance, garnering second place overall in IQS rankings.

“Acura has listened to its customers and has responded with significant changes to improve overall quality,” said Jeff Conrad, vice president of Acura sales. “We are proud to have moved up twelve positions thus making Acura a leading luxury brand in overall IQS standings.”

Among Acura models, the turbocharged RDX crossover SUV was the top ranked Entry Premium Crossover/SUV according to J.D. Power and Associates results while the TL performance luxury sedan ranked second overall in the Entry Premium Car segment.

J.D. Power and Associates IQS results are an important tool for those considering the purchase of a new vehicle. Since 1987, J.D. Power and Associates has been surveying owners of new vehicles to learn the initial quality of new vehicles after 90 days as rated by real-world users. IQS survey responses are reported according to problems per 100 vehicles (indicated by PP100 rating). Consequently, the lower the PP100 score, the fewer IQS problems were reported by survey respondents.

Acura offers a full line of technologically advanced performance luxury vehicles through a network of 270 dealers within the United States. The 2011 Acura lineup features six distinctive models including the RL luxury performance sedan, the TL performance luxury sedan, the TSX sports sedan, the turbocharged RDX luxury crossover SUV, the MDX luxury sport utility vehicle and the ZDX four door sports coupe.

Source: http://www.honda.com/newsandviews/article.aspx?id=5483

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