Philippine - Toyota Motor Philippines (TMP) sets the stage for the last quarter of 2010 after selling 5,352 units in October, cornering 37.4% market share. This is the highest monthly sales record achieved by TMP not only for the year but also since the start of its operations way back in 1988. Contributing to this milestone is the outstanding success of the Toyota Caravan held last October 3-6, 2010 at the Fort.
In the Passenger Car category, Toyota also reigned supreme after capturing 40.4% share with 2,050 units sold. This is attributed to the strong sales performance of the Vios, Altis and Camry models, each grabbing the top spot in their respective segments. Leading the PC line-up is the locally manufactured Vios having achieved 1,489 units sold with an astounding 53.2% share of the Sub-compact segment. To date, the Vios remains as the country’s bestselling vehicle in the country.
Toyota also swept the Commercial Vehicle category after selling 3,302 units, garnering 35.7% share of Total CV market. For the month of October, the Innova was the second bestselling vehicle in the market with total sales of 1,096 units.
Toyota continues to hit new milestones for the year owing to the strong automotive market performance. In October, Toyota registered the highest Passenger Car Sales since the financial crisis of 1997. Furthermore, it has already surpassed its 2009 sales level of 46,193 units registering the highest Toyota year-to-date sales since the start of its operations.
Source: http://www.toyota.com.ph/news_and_events/2010/241110_1.asp




